Brand

The Park is a hip Stockholm-based coworking and office space.

Objective

Use advertising to generate additional leads and potential business.

Challenges

Broad keywords that did not reflect the searches of potential clients. No integration between Google Ads, GTM, and GA4. Inadequate previous LinkedIn advertising, no tracking setup.

Solution

• Conducted a proper keyword research, campaign structure, and tracking setup (Google Ads, GTM, GA4, Hubspot).
• This led to an increase in conversions and a decrease in the Cost Per Acquisition.
• In 9 months, we achieved a 192% increase in leads generated and a 58% drop in the Cost Per Lead.