Free marketing analysis

See how WiiN Digital helped other companies clarify their market position, build cohesive brands, and generate predictable results, without the noise.

Steel In The Air Inc.

Google Ads lead generation, and thought leadership

Brand

This firm is a leader in cell lease and telecom consulting in the United States.

Objective

Increase brand awareness and achieve thought leadership.

Challenges

High-value content with low visibility.

Results

  • Helped the company enhance its online visibility on LinkedIn by building connections and sharing thought leadership content.
  • Established a website lead capture and email marketing flow to nurture potential clients.
  • Set proper conversion tracking and reporting through Google Ads, GTM, GA4, and CRM, which resulted in an increase in the CTR, leads, and a significant decrease in the Cost Per Lead, as well as a significant improvement in the quality of the leads.
Back in 2017, we started working with Wiin Social. In less than three years, Wiin Social has helped us develop industry-leading social media accounts on LinkedIn and Twitter. Furthermore, our website organic search profile has benefited directly – helping to reverse what was a slow decline in organic visibility as more and more competitors flooded our niche. They reestablished and grew our newsletter substantially. Our business has definitely grown as a result of their efforts. We have enjoyed working with Wiin Social team- they are responsive, strategic, and easy to work with. We would strongly recommend considering the agency for any social media project
K. Schmidt
President of Steel In The Air

eSystem Training Solutions

Brand image and lead generation

Brand

This platform is one of the leaders in online safety training for US telecom, construction and utility industries.

Objective

Build brand authority, raise awareness and generate leads.

Challenges

Minimal activity and no funnel in social media.

Results

  • We built a strong presence and a robust network of connections on LinkedIn to boost online visibility and authority, as well as a new community of industry members.
  • We used lead-capturing and email-nurturing flows to draw new clients and increase revenue.
  • Today, eSystem Training is successfully using social media to generate business.

SEO & AI-Search Visibility Optimization

Pilot Project

Brand

A Geneva-based brand in the digital services industry.

Objective

The client needed to understand where it stood in the changing SEO/AIO environment — and what to fix.

Challenges

Search behavior shifted. Google AI Overviews now answer questions directly on the results page, organic click-through rates are declining across technical queries, and AI assistants increasingly cite sources rather than linking to them.

Results

  • Increased AI-assistant citation visibility by 34% across the tracked prompt set and improved Google AI Overview presence for priority non-branded queries by 22%
  • Organic impressions to audited product and educational pages grew by 18%, while click-through rate on reworked pages improved by 11%.
  • Technical fixes also reduced crawl issues on key templates by 41% and helped lift indexed coverage of priority URLs by 16%.
  • Together, these changes contributed to a 14% increase in qualified organic sessions to high-intent pages and a 9% increase in website conversions from organic traffic.

AI Marketing Integration, AI Automation, AI Workflows

Pilot Project

Brand

Sofia-based company in the manufacturing industry.

Objective

Assess processes, build relevant AI-supported workflows and automations, and save precious time for their small marketing team.

Challenges

Most teams know AI can help. The gap is building workflows that fit the brand, the team, and the process - without starting from scratch every time. Thanks to our years of marketing expertise, we can assist our clients with understanding which marketing processes are ripe for automation and delegation to AI. We also build custom agents that assist daily operations, helping teams stay on-brand and aligned.

Results

  • Built brand-trained AI marketing assistants using client strategy and brand documentation as the foundation — outputs that sound like the brand, not like a chatbot.
  • Mapped and automated repeatable processes, and built them in CustomGPTs and projects that help clients daily.
  • Helped marketing teams build their Claude documentation — skills, system prompts, and reusable instructions — so their AI setup works the way their team actually thinks.
  • Designed and deployed AI workflows for social media content ideation and copywriting across multiple client accounts.
  • Created Google Ads and Meta Ads copy generation systems that produce on-spec variations faster than any manual process.

Hello Charlie

Facebook Advertising Case Study

Brand

This Australian e-commerce company offers eco-products from reusable bags and nappies to natural cosmetics and non-toxic cleaners.

Objective

Build an online community and increase sales.

Challenges

Inactive social media accounts and limited budget.

Results

  • Hello Charlie’s community membership went from 3K to 15K, with engagement tripling from 1.2% to 3.6%.
  • We built an engaged and growing Facebook group focused on eco products.
  • We kick-started the brand’s Facebook and Instagram advertising to reach and convert new audiences. Our efforts now achieve around 10x the returns.

Apeak

Pre-launch awareness and waitlist building

Brand

This mobile app provides tennis players with mental training by combining AI with advice from world-class sports psychologists.

Objective

Build a pre-launch waitlist and raise awareness.

Challenges

Minimal online presence, limited time and resources.

Results

  • Redesigning the existing social media and content strategies created an active and engaging online presence to build awareness within the target audience.
  • Implemented a funnel that started with lead-gen ads and moved into a pre-launch countdown email campaign increased waitlist and nurtured subscribers.
  • Within the first week of launch, we converted 40% of Apeak’s waitlist to app users.

Plaka Sandals

Social media management and advertising, plus email marketing

Brand

This online shop offers beautiful and comfortable hand-woven sandals.

Objective

Build online presence, generate email subscribers and increase revenue.

Challenges

Minimal independent online presence. Plaka depended on Amazon for most sales and wanted to branch out.

Results

  • Our strategies, including two downloadable guides, raised product awareness beyond Amazon and created an engaged community.
  • Our META and Google advertising, funnels and email campaigns generated 5x returns, allowing Plaka to diversify its revenue channels, raise awareness and build a stronger online presence.
Wiin Social served as our agency for everything social. The serious approach, creative thinking process, and the ability to learn all the time allow us as a brand to make a significant impact on a small budget
G. Dayan
CMO, Plaka Sandals

Amavida Coffee

Social media review

Brand

This company works directly with sustainable farms in Africa and South America to ensure product quality and fair business conditions for local communities.

Objective

Review Amavida’s social media strategy and raise awareness of the brand’s values and practices.

Challenges

Weak digital marketing approach, limited resources.

Results

  • We delivered an evaluation of current media activities, competitor benchmarking, market research, and more.
  • We crafted a document with strategic suggestions to help the company reach its branding objectives for the next two years.

Inkifi

Influencer marketing

Brand

This Instagram printing company works only with sustainable materials.

Objective

Generate brand awareness and sales through influencer collaborations.

Challenges

Limited resources, minimal results.

Results

  • We crafted a bespoke influencer-collaboration campaign
  • The campaign helped the brand close nearly 60 agreements with high-profile Instagram influencers who promoted the brand in their posts.
  • In 3 months, Inkifi increased its followers by 30% and its sales by 15%.

The Park

Google & LinkedIn Ads lead generation

Brand

The Park is a hip Stockholm-based coworking and office space.

Objective

Use advertising to generate additional leads and potential business.

Challenges

Broad keywords that did not reflect the searches of potential clients. No integration between Google Ads, GTM, and GA4. Inadequate previous LinkedIn advertising, no tracking setup.

Results

  • Conducted a proper keyword research, campaign structure, and tracking setup (Google Ads, GTM, GA4, Hubspot).
  • This led to an increase in conversions and a decrease in the Cost Per Acquisition.
  • In 9 months, we achieved a 192% increase in leads generated and a 58% drop in the Cost Per Lead.
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