Brand

This Australian e-commerce company offers eco-products from reusable bags and nappies to natural cosmetics and non-toxic cleaners.

Objective

Build an online community and increase sales.

Challenges

Inactive social media accounts and limited budget.

Solution

With our social media content strategy delivering value to followers and prospects, Hello Charlie’s community membership went from 3 to 15K, with engagement tripling from 1.2% to 3.6%. Kick-starting the brand’s Facebook and Instagram advertising to reach and convert new audiences now achieves around 10x the returns.