Brand

This Australian e-commerce company offers eco-products from reusable bags and nappies to natural cosmetics and non-toxic cleaners.

Objective

Build an online community and increase sales.

Challenges

Inactive social media accounts and limited budget.

Solution

• Hello Charlie’s community membership went from 3K to 15K, with engagement tripling from 1.2% to 3.6%.
• We built an engaged and growing Facebook group focused on eco products.
• We kick-started the brand’s Facebook and Instagram advertising to reach and convert new audiences. Our efforts now achieve around 10x the returns.