Hello Charlie
Facebook advertising
Brand
This Australian e-commerce company offers eco-products from reusable bags and nappies to natural cosmetics and non-toxic cleaners.
Objective
Build an online community and increase sales.
Challenges
Inactive social media accounts and limited budget.
Solution
- Hello Charlie’s community membership went from 3K to 15K, with engagement tripling from 1.2% to 3.6%.
- We built an engaged and growing Facebook group focused on eco products.
- We kick-started the brand’s Facebook and Instagram advertising to reach and convert new audiences. Our efforts now achieve around 10x the returns.