Brand

This platform is one of the leaders in online safety training for US telecom, construction and utility industries.

Objective

Build brand authority, raise awareness and generate leads.

Challenges

Minimal activity and no funnel in social media.

Solution

This firm had customers from traditional channels but untapped social media potential. To boost online visibility and authority, we built a strong presence and robust network of connections on LinkedIn, as well as a new community of industry members. We also used lead-capturing and email-nurturing flows to draw new clients and increase revenue.

Now eSystem Training is successfully using social media to generate business.