eSystem Training Solutions
Brand image and lead generation
Brand
This platform is one of the leaders in online safety training for US telecom, construction and utility industries.
Objective
Build brand authority, raise awareness and generate leads.
Challenges
Minimal activity and no funnel in social media.
Solution
- We built a strong presence and a robust network of connections on LinkedIn to boost online visibility and authority, as well as a new community of industry members.
- We used lead-capturing and email-nurturing flows to draw new clients and increase revenue.
- Today, eSystem Training is successfully using social media to generate business.