Brand

This mobile app provides tennis players with mental training by combining AI with advice from world-class sports psychologists.

Objective

Build a pre-launch waitlist and raise awareness.

Challenges

Minimal online presence, limited time and resources.

Solution

Redesigning the existing social media and content strategies created an active and engaging online presence to build awareness within the target audience. Then a funnel that started with lead-gen ads and moved into a pre-launch countdown email campaign increased waitlist and nurtured subscribers. Within the first week of launch, we converted 40% of Apeak’s waitlist to app users.