Brand

This mobile app provides tennis players with mental training by combining AI with advice from world-class sports psychologists.

Objective

Build a pre-launch waitlist and raise awareness.

Challenges

Minimal online presence, limited time and resources.

Solution

• Redesigning the existing social media and content strategies created an active and engaging online presence to build awareness within the target audience.
• Implemented a funnel that started with lead-gen ads and moved into a pre-launch countdown email campaign increased waitlist and nurtured subscribers.
• Within the first week of launch, we converted 40% of Apeak’s waitlist to app users.