Brand awareness, lead generation, scaling, community growth... It's all here.
Hello Charlie
Brand
This Australian e-commerce company offers eco-products from reusable bags and nappies to natural cosmetics and non-toxic cleaners.
Objective
Build an online community and increase sales.
Challenges
Inactive social media accounts and limited budget.
Results
- Hello Charlie’s community membership went from 3K to 15K, with engagement tripling from 1.2% to 3.6%.
- We built an engaged and growing Facebook group focused on eco products.
- We kick-started the brand’s Facebook and Instagram advertising to reach and convert new audiences. Our efforts now achieve around 10x the returns.
eSystem Training Solutions
Brand
This platform is one of the leaders in online safety training for US telecom, construction and utility industries.
Objective
Build brand authority, raise awareness and generate leads.
Challenges
Minimal activity and no funnel in social media.
Results
- We built a strong presence and a robust network of connections on LinkedIn to boost online visibility and authority, as well as a new community of industry members.
- We used lead-capturing and email-nurturing flows to draw new clients and increase revenue.
- Today, eSystem Training is successfully using social media to generate business.
Steel In The Air Inc.
Brand
This firm is a leader in cell lease and telecom consulting in the United States.
Objective
Increase brand awareness and achieve thought leadership.
Challenges
High-value content with low visibility.
Results
- Helped the company enhance its online visibility on LinkedIn by building connections and sharing thought leadership content.
- Established a website lead capture and email marketing flow to nurture potential clients.
- Set proper conversion tracking and reporting through Google Ads, GTM, GA4, and CRM, which resulted in an increase in the CTR, leads, and a significant decrease in the Cost Per Lead, as well as a significant improvement in the quality of the leads.
Back in 2017, we started working with Wiin Social. In less than three years, Wiin Social has helped us develop industry-leading social media accounts on LinkedIn and Twitter. Furthermore, our website organic search profile has benefited directly – helping to reverse what was a slow decline in organic visibility as more and more competitors flooded our niche. They reestablished and grew our newsletter substantially. Our business has definitely grown as a result of their efforts. We have enjoyed working with Wiin Social team- they are responsive, strategic, and easy to work with. We would strongly recommend considering the agency for any social media project
Apeak
Brand
This mobile app provides tennis players with mental training by combining AI with advice from world-class sports psychologists.
Objective
Build a pre-launch waitlist and raise awareness.
Challenges
Minimal online presence, limited time and resources.
Results
- Redesigning the existing social media and content strategies created an active and engaging online presence to build awareness within the target audience.
- Implemented a funnel that started with lead-gen ads and moved into a pre-launch countdown email campaign increased waitlist and nurtured subscribers.
- Within the first week of launch, we converted 40% of Apeak’s waitlist to app users.
Plaka Sandals
Brand
This online shop offers beautiful and comfortable hand-woven sandals.
Objective
Build online presence, generate email subscribers and increase revenue.
Challenges
Minimal independent online presence. Plaka depended on Amazon for most sales and wanted to branch out.
Results
- Our strategies, including two downloadable guides, raised product awareness beyond Amazon and created an engaged community.
- Our META and Google advertising, funnels and email campaigns generated 5x returns, allowing Plaka to diversify its revenue channels, raise awareness and build a stronger online presence.
Wiin Social served as our agency for everything social. The serious approach, creative thinking process, and the ability to learn all the time allow us as a brand to make a significant impact on a small budget
Amavida Coffee
Brand
This company works directly with sustainable farms in Africa and South America to ensure product quality and fair business conditions for local communities.
Objective
Review Amavida’s social media strategy and raise awareness of the brand’s values and practices.
Challenges
Weak digital marketing approach, limited resources.
Results
- We delivered an evaluation of current media activities, competitor benchmarking, market research, and more.
- We crafted a document with strategic suggestions to help the company reach its branding objectives for the next two years.
Inkifi
Brand
This Instagram printing company works only with sustainable materials.
Objective
Generate brand awareness and sales through influencer collaborations.
Challenges
Limited resources, minimal results.
Results
- We crafted a bespoke influencer-collaboration campaign
- The campaign helped the brand close nearly 60 agreements with high-profile Instagram influencers who promoted the brand in their posts.
- In 3 months, Inkifi increased its followers by 30% and its sales by 15%.
The Park
Brand
The Park is a hip Stockholm-based coworking and office space.
Objective
Use advertising to generate additional leads and potential business.
Challenges
Broad keywords that did not reflect the searches of potential clients. No integration between Google Ads, GTM, and GA4. Inadequate previous LinkedIn advertising, no tracking setup.
Results
- Conducted a proper keyword research, campaign structure, and tracking setup (Google Ads, GTM, GA4, Hubspot).
- This led to an increase in conversions and a decrease in the Cost Per Acquisition.
- In 9 months, we achieved a 192% increase in leads generated and a 58% drop in the Cost Per Lead.