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Hello Charlie

Facebook advertising
Hello Charlie
Hello Charlie
Hello Charlie

Brand

This Australian e-commerce company offers eco-products from reusable bags and nappies to natural cosmetics and non-toxic cleaners.

Objective

Build an online community and increase sales.

Challenges

Inactive social media accounts and limited budget.

Solution

With our social media content strategy delivering value to followers and prospects, Hello Charlie’s community membership went from 3 to 15K, with engagement tripling from 1.2% to 3.6%. Kick-starting the brand’s Facebook and Instagram advertising to reach and convert new audiences now achieves around 10x the returns.

eSystem Training Solutions

Brand image and lead generation
eSystem Training Solutions
eSystem Training Solutions
eSystem Training Solutions

Brand

This platform is one of the leaders in online safety training for US telecom, construction and utility industries.

Objective

Build brand authority, raise awareness and generate leads.

Challenges

Minimal activity and no funnel in social media.

Solution

This firm had customers from traditional channels but untapped social media potential. To boost online visibility and authority, we built a strong presence and robust network of connections on LinkedIn, as well as a new community of industry members. We also used lead-capturing and email-nurturing flows to draw new clients and increase revenue.

Now eSystem Training is successfully using social media to generate business.

Steel In The Air Inc.

Thought leadership
Steel In The Air Inc.
Steel In The Air Inc.
Steel In The Air Inc.

Brand

This firm is a leader in cell lease and telecom consulting in the United States.

Objective

Increase brand awareness and achieve thought leadership.

Challenges

High-value content with low visibility.

Solution

Much like eSystems Training, this company had a good base but wanted to improve its online presence. So again, we focused on LinkedIn, developing connections as well as thought-leadership posts to generate awareness and traffic to the website. Converting visitors to newsletter subscribers and nurturing a loyal community through ongoing email marketing brought a steady flow of quality traffic.

Back in 2017, we started working with Wiin Social. In less than three years, Wiin Social has helped us develop industry-leading social media accounts on LinkedIn and Twitter. Furthermore, our website organic search profile has benefited directly – helping to reverse what was a slow decline in organic visibility as more and more competitors flooded our niche. They reestablished and grew our newsletter substantially. Our business has definitely grown as a result of their efforts. We have enjoyed working with Wiin Social team- they are responsive, strategic, and easy to work with. We would strongly recommend considering the agency for any social media project

K. SchmidtPresident of Steel In The Air

Apeak

Pre-launch awareness and waitlist building
Apeak
Apeak
Apeak

Brand

This mobile app provides tennis players with mental training by combining AI with advice from world-class sports psychologists.

Objective

Build a pre-launch waitlist and raise awareness.

Challenges

Minimal online presence, limited time and resources.

Solution

Redesigning the existing social media and content strategies created an active and engaging online presence to build awareness within the target audience. Then a funnel that started with lead-gen ads and moved into a pre-launch countdown email campaign increased waitlist and nurtured subscribers. Within the first week of launch, we converted 40% of Apeak’s waitlist to app users.

Plaka Sandals

Social media management and advertising, plus email marketing
Plaka Sandals
Plaka Sandals
Plaka Sandals

Brand

This online shop offers beautiful and comfortable hand-woven sandals.

Objective

Build online presence, generate email subscribers and increase revenue.

Challenges

Minimal independent online presence.

Solution

Plaka depended on Amazon for most sales and wanted to branch out. So our strategies, including two downloadable  guides, raised product awareness beyond Amazon and created an engaged community. Then our funnels and email campaigns generated returns 5 times over, allowing Plaka to diversify its revenue channels, raise awareness and build a stronger online presence.

Wiin Social served as our agency for everything social. The serious approach, creative thinking process, and the ability to learn all the time allow us as a brand to make a significant impact on a small budget

G. DayanCMO, Plaka Sandals

Amavida Coffee

Social media review
Amavida Coffee
Amavida Coffee
Amavida Coffee

Brand

This company works directly with sustainable farms in Africa and South America to ensure product quality and fair business conditions for local communities.

Objective

Review Amavida’s social media strategy and raise awareness of the brand’s values and practices.

Challenges

Weak digital marketing approach, limited resources.

Solution

Amavida requested a review that included evaluation of current media activities, competitor benchmarking, market research, and more. So we crafted a document with strategic suggestions to help the company reach its branding objectives for the next two years.

Inkifi

Influencer marketing
Inkifi
Inkifi
Inkifi

Brand

This Instagram printing company works only with sustainable materials.

Objective

Generate brand awareness and sales through influencer collaborations.

Challenges

Limited resources, minimal results.

Solution

With a new influencer-collaboration campaign, Inkifi reached nearly 60 agreements with high-profile Instagram influencers who promoted the brand in their posts. In 3 months, Inkifi increased its followers by 30% and its sales by 15%.

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