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SwiftFix

Brand positioning

SwiftFix
SwiftFix

Brand

SwiftFix is a company that offers on-demand iPhone repair. The brand guarantees a fix within a few hours – no lines, no waiting, no leaving your phone.

Objective

Generate traction and grow customer base.

Challenge

SwiftFix had just launched its app in New York City and received very positive feedback from its users, but it still needed to reach all its potential customers.

Solution

Naturally, when their iPhones get damaged, New Yorkers search for local repair services. We discovered that the top results of their searches would show services that had the most and best reviews in Yelp. We created a strategy that encouraged SwiftFix’s current customers to write reviews of the services they received. In 2 months, SwiftFix rose in its search rankings to land among the top results, which generated a 70% increase in traffic.