Hello Charlie

Facebook Advertising

Hello Charlie
Hello Charlie
Hello Charlie


Hello Charlie is an Australian e-commerce brand focused on eco products from baby nappies and natural cosmetics to non-toxic cleaning products and reusables.


Build an online community and increase sales.


Inactive social media accounts and limited budget.


We built, implemented, and optimized a social media content strategy that delivers value to the followers and potential customers. We more than doubled (from 5K to 13K) Hello Charlie’s community members with highly relevant users, and tripled the engagement rate from 1.2% to 3.6%. We kick-started the brand’s Facebook and Instagram advertising efforts and are now achieving an average of 10 x ROAS by implementing creative strategies to reach new potential clients, leading them down the funnel, and converting them to loyal customers.